Ep. 4 | Fresh Coat of Research

Chip uses AI to help a (frosting) painter uncover what buyers actually care about. Spoiler, it's not just colors and clean lines. Discover how customer sentiment data, smart prompts, and a little curiosity can transform small business marketing.

Author

Christian Wink
June 03, 2025

❝

Reader Beware:

oooooh boy you are in luck
(if you ever wanted some relatable AI lessons from the POV of a chocolate chip cookie)

🍪Tuesday episodes are cheesy, relatable stories from the Dessert District.
🤓Come back Thursdays for plain English lessons.

Episode 4

Chip's starts his adventure as the Dessert District's AI translator.

Chip’s New Calling

🍪 Chip knocked on the door of The Frost Bucket.

"You must be Benny," he said to the FrostPop who answered.


Benny's stick-like form was splattered with frosting in every shade. 🎨

"That's me. And you're the cookie everyone's talking about?"


He led Chip through a workshop that smelled like sugar glaze.

🪜🖌️ Buckets, brushes, and ladders were everywhere.

"So," Benny wiped his hands on a rag, "I heard you help desserts with their AI problems."

"I help with business problems," Chip corrected gently.

"AI’s just one tool. What’s going on?"


Benny explained.

"I’m a froster. Customers hire me to give their walls some fresh color.

Clean lines, clean jobs, always on time. My problem? I can't find customers." 😞

"What have you tried?"

"Posted my best work on Mixagram. Asked friends to spread the word."

Benny shrugged.

"FrostCorp gets all the jobs because they're everywhere online."


Chip considered his role as the advisor. 🤔

A few thoughts came:

What do customers really want?

What painful experiences are they trying to avoid?

He pointed to Benny’s SnackBook Pro. 💻


Curiosity First, AI Second

Chip was ready to step in with the fix. But first, they had to learn what Benny’s customers actually cared about.

Ready to dig?"

"Dig away."

“Open up your Choco…”

Chip leaned over Benny’s shoulder.

“See the button that says ‘triple scoop’? That triggers deep research.

ChocoGPT can scan the web and deliver detailed insights, any flavor you want.” 🍦

“Huh. Never noticed that.”

“May I?” Chip slid in behind the keyboard.

“I’ll have Choco scrape SweetSpot threads with the most engagement.” 🔍


SweetSpot was the Dessert District's go-to forum for recipes, oven rants, and advice. Popular boards included ss/DessertDistrictLife, ss/BusinessBatter, and ss/MeltdownMonday.


Chip hit enter. ⌨️

“Engagement means I’m narrowing the prompt.

Threads with 100+ upvotes, 40+ comments.”

“So you’re finding what people really care about.”

“Exactly.”


Painting the Real Picture

The results rolled in.

"Help! My froster left sprinkles everywhere and didn’t clean up" 247 upvotes 😡


"Hired a froster who promised ‘chocolate brown.’ My walls look like 💩 " 78 comments 😩


"Froster ghosted me like a melted cone. Three weeks ago" 312 upvotes 🫠

Benny leaned in.

"This is good," Chip said. "Look at the pattern." 📊

Messy crews. Rushed jobs. Poor communication.

"People aren’t just buying frost jobs," Chip said. "They’re buying peace of mind." 🧘

“I wish everyone knew I take my jobs seriously. None of these issues.”

It was time to show Benny’s customers what he could do AND that he understood their fears.


A Fresh Coat of Messaging

Using ChocoGPT, they turned insights into a new strategy for The Frost Bucket.


Chip typed a thoughtful prompt. 🧠

Benny’s eyes lit up as Choco generated a full brand identity and lean marketing plan.

It was built so he could manage in just a few hours a month. ⏱️

“I can handle this!” Benny beamed.

“How will your customers respond?”


Benny shook his head in awe.

“It’s like… you’re reading their minds.” 🫢

"That’s the point. AI helped us listen to conversations we’d never hear otherwise."

“It feels like the future. Am I too late?”


Chip smiled. 😀

“More join every day. As long as you’re figuring it out, you’re right on time.” ⏳


They updated Benny’s website and business listing to mirror the customers’ needs.


Sometimes, the best AI solutions start with asking the right questions. ❓

If you know someone who would enjoy this content,

Here’s what’s coming next :

Thursdays: We’ll cover foundational LLM and AI concepts. (Don’t worry. I put the cookies on the lower shelf, where anyone can reach ‘em). I teach advanced concepts in simple, bite-sized chunks that anyone can understand.

Tuesdays: The next episode with Chip & Scoops, a couple of AI-curious friends just like you.
(Catch up on the last episode here)

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